Compare and contrasts of ‘The Soldier’ by Rupert Brooke and ‘Dulce et Decorum est’ Wilfred Owen Essay

Wilfred Owen and Rupert Brooke both share the similar themes within their poems, which are war and death. Although there is unconformity within their views due to their backgrounds and experiences. Brooke was very idealistic, which makes sense when he never actually got to fight in the war as he died shortly before where as Owen went through the genuine experience. Two poems that highlight these two contrasts are ‘The Solider’ and ‘Dulce et Decorum est’. In ‘The Solider’, Rupert Brooke illustrates how a soldier is reflecting on the possible death going away to war may bring. Although from his opinion his death if so was to happen shouldn’t be mourned and his death will be a tribute to his England. When compared to Wilfred Owen’s ‘Dulce et Decorum est’ the views are far from similar. Brooke states dying for your country is honourable where as Owen interprets dying for your country is not all glory and honour and more pain and suffering. Both poets desire different forms to present their poems. ‘The Solider’ is a sonnet which suits Brookes type of poems as he romantises the theme of war ‘The Solider’ is very much as well a love poem to his idealized England. Where as Owen opts for the more simple 8. 8. 11, Owen doesn’t seem to have a solid form as Brookes does. They both share the rhyming pattern of ABABCDCD which allow their poems to flow and create rhythm. The structure ‘Dulce et Decorum est’ can be broken down into three parts, an outsiders description and recollection of events featuring soldiers withdrawing from the frontline, a man within the battle himself, and a addressing to the reader of confrontation to those who share the idealistic view of war. Owens poem creates a build up towards his main point in which he finishes off with ‘The Old lie; Dulce et Decorum est Pro Patria mori’. From Owens experiences ‘Dulce et Decorum est’ acts as a warning and a hit of realism to those who are at home. ‘The Solider’ is a much more relaxed peaceful sonnet. Brookes use of natural imagery creates a more calm aspect of war. ‘Dulce et Decorum est’ features intense imagery as the key of Owens poem is to get across a point of the horrendousness of war. Within ‘The Solider’ Brooke recalls the memoirs of a fallen solider whom declares his patiotism to England by declaring that his death shall be the eternal ownership of England, of a small portion of land he has died upon, Brooke doesn’t have a main structure to his poem as his point is connoted though out the whole of the sonnet. This sonnet canbe split into two stanzas, the first stanza refers to the physical part of the solider and the second a more psychological point of view. Within the physical part the words used refer to things that can physically be touch ‘bore’ ‘shaped’ ‘made’ in the second is more things you cant touch ‘mind ‘thoughts ’ ‘sounds’ ‘dreams’. Both poets use different types of language to get across their ideas. ‘Dulce et Decorum est’ uses harsh and meaningful language. His uses of metaphors creates deeper impact and imagery ‘blood shod’. Owens opening stanza has caracterism of the language about ‘fatigue’, they ‘limped on’, ‘marched asleep’ this connotes pitiful language which intends to reveal the reality of war. Alliteration is used to reflect the agonising of the gas victim ‘And watch the white eyes writhing in his face’. Owen features a shift of register which grabs the readers attention ‘Gas! Gas! Quick, boys!’ this change of register adds more realism and switches the point of view to a soliders. Rupert Brooke uses personification to the word ‘England’, ‘gives somewhere back the thoughts by England given’. Brooke uses pure language within his sonnet such as ‘gentleness’ ‘heaven’ love’ ‘blest’.

Audience as Market vs Audience as Public Essay

The relevance of ratings is very crucial, for it is what determines the most looked after programs that give a hint of satisfaction from the audiences as consumers. It is a measure of response that helps producers and managers determine what type of programs are appropriate for a certain time of the day. It also tells something about the audience, generally, their age and program preference. The audience-as-market view was manifested through the many advertisements that can be found on the commercials or air-time allotted in-between television programs. (Ang, 1991, pp. 28) Most of the television programs were an also profit-making program that generates money from the emotions and satisfaction of the public domain. In a more traditional sense, wherein broadcasting is used as a means of transmitting information, the audiences are viewed as a public. In a broad sense it portrays public service through broadcasting. Those who take broadcasting in the traditional sense believe that they have a responsibility to provide information to the public domain or to their audiences. (Ang, 1991, pp. 29) Impact of Globalization There had been several changes in the broadcasting industry due to the innovations in technology and the advent of globalization. The new ways of delivering audio-visual information via satellite have tremendously increase the audience choice and made access to different programs a lot more cheaper (McQuail, 1997, pp. 9). An instance that shows the advent of globalization can be reflected on the different interactive programs use to generate funds and advertisements. In public service broadcasting, the latest innovations have made it easier to get and present information and news. By being interactive, it had been able to solicit questions and opinions from the audience that further create a more informed viewers. Conclusion Broadcasting is a money-making industry that was promoted by a capitalist institution. Although there were views that it is ought to be used and contextualize to serve the public, nevertheless, this view would only be a part of a larger cultural-market scheme. It is important to analyze the institutional framework that fueled the broadcasting industry in able for one to determine how analyze the audience. Due to the fact that it is the institutional framework which determines who are the audiences and how they are supposed to response and be address. Bibliography Ang, I. 1991Desperately Seeking the Audience, Routledge, London/New York, , pp. 26-32 McQuail, D. 1997Audience Analysis, Sage, Thousand Oaks, California, , pp. 1-11. Moores, S. 2000. Media And Everyday Life In Modern Society. Edinburgh University Press. Edinburgh. pp. 5-23 Schirato, T. and Yell, S. 1996`Communication and Culture`, Communication and Cultural Literacy: An introduction, Allen and Unwin, St Leonards, Sydney, , pp. 1-21 Schlesinger, P. Do Institutions Matter For Public Servic Broadcasting? University of Stirling, Scotland. Retrieved on August 12, 2007. Retrieved from www. ofcom. org. uk/consult/condocs/psb2/psb2/psbwp/wp2schles. pdf Thompson, J. 1997, `Mass Communication and Mass Culture` in O`Sullivan, Tim and Jewkes, Yvonne (eds), The Media Studies Reader, Edward Arnold Ltd, London, pp. 28-41 Williams, R. 1997`Mass and Masses` in O`Sullivan, Tim and Jewkes, Yvonne (Eds), The Media Studies Reader, Edward Arnold ltd, , pp. 18-27

A Literary Analysis of Margaret Atwoods Happy Endings

In the story â€Å"Happy Endings† the author Margaret Atwood gives 6 scenarios in alphabetical order from A to F of how a couples life could play out over the span of their lives. In these six scenarios Atwood uses satire to emphasize how interchangeable and simple each couples life is. In this story Atwood uses character, style, and point of view to chastise the desire for the everyday common life and the concern for only the â€Å"whats† in life and not â€Å"how or why†. The use of flat characters in â€Å"Happy Endings† is one of the ways Atwood’s satirical tone is especially emphasized. The first characters introduced, Mary and John, are barely developed and we only learn simple details about their life that appears to be happy and comfortable. For example, we learn that they both have jobs but not what they do for these jobs. The narrator describes them as â€Å"worth while and remunerative jobs, which they find stimulating and challenging. † We also learn that they continue to enjoy their lives but are still not given any exciting details. For example, all the important aspects of their life are described by the narrator as â€Å"they buy a charming house†, â€Å"when they can afford live in help, they have two children. They turn out well. † â€Å"They go on vacations together. They retire† , â€Å"They both have hobbies they find stimulating and challenging. † Atwood uses this lack of detail to emphasize how flat and dull the characters are, building the idea that the main desire in life is focused on the â€Å"whats†. Throughout the different scenarios Atwood continues to use the writing style of repetition to make the point that the root of each story is the same. For example, almost everything in the characters lives throughout the six scenarios are described as â€Å"stimulating and challenging†, all the houses in the story are described as â€Å"charming†, and the real estate market is always mentioned. The most important thing that is repeated at the end of every story is that they all die, no matter what happened in their life, they all eventually die. Death is key to this story because regardless of the â€Å"whats† the characters have in life, Atwood wants to emphasize that death will always equal us out. For example, in scenario F these exact ideas are mentioned by the author â€Å"you’ll have to face it, the endings are always the same however you slice it† and â€Å"the only authentic ending is the one provided here: John and Mary die. John and Mary die. John and Mary die. † The third person objective point of view that this story is written in is what makes the characters so flat, the repetition so empty, and the story so simple. For example, a much more descriptive story in B is emotionally detached and flat because of how the author purposely lacks passion by writing, â€Å"Mary falls in love with John but John doesn’t fall in love with Mary. He merely uses her body for selfish pleasure and ego gratification of a tepid kind. † This statement is so emotionally loaded and could be very upsetting but the way its delivered, so fat and blunt, takes away the emotional attachment. The death as well in story B is a dark and heart breaking part but is also told so bluntly to remind you of death being the equalizer. For example, the author writes so easily about the death â€Å"Mary collects all the sleeping pills and aspirin she can find, and takes them and a half bottle of sherry. You can see what kind of woman she is by the fact that its not even whiskey. She leaves a note for John. She hopes he’ll discover her and get her to the hospital in time and repent and then they can get married, but this fails to happen and she dies. † The non-emotional way her death is described is an indicator of the flatness. The use of character, style, and point of view that Atwood uses to write this story gives you a real feeling of pity for these characters, only having horrible lows or average highs in their relationships. It appears that there is no great place to be in her story. Reading this story for the first time, the reader could assume Atwood has an obsession with bad relationships, boring average marriages, and death. The key to understanding what the author is trying to convey is realizing how the stories all link together and how they all lack the essence of excitement and desire. The author brings the idea that without focusing on the â€Å"how and why† of life and only focusing on the â€Å"what, what, what† will leave you with an average life. Reference Endings, and Margaret Atwood. 2016. Happy Endings. Goodreads. http://www.goodreads.com/book/show/28673445-happy-endings. Topics, Sample Papers Articles Online for Free. (2016). Happy Endings – Margaret Atwood. [online] Available at: http://studymoose.com/an-analysis-of-margaret-atwoods-happy-endings-essay [Accessed 21 Nov. 2016]. Happy Endings Summary. 2016. Www.Bookrags.Com. http://www.bookrags.com/studyguide-happyendings/chapanal001.html.

Vmware assignment (virtual servers) Example | Topics and Well Written Essays - 500 words

Vmware (virtual servers) - Assignment Example Question 25: The best disaster recovery for VMware is by making use of back-up process on the servers and replication of virtual machines in the network. This can be best deployed using storage where NAS is deployed for VMs and Servers in the network (Muller 123). Question 26: vMotion works by encapsulating VMs on shared storage and then the enclustered VMs allow multiple installations on an ESX server. The memory and execution state of the VMs is transferred to high speed network. This is done by copying memory and system states of the ESX server. To allow identity of the VMs, networks used by the VMs are also virtualized by the ESX server (Wolf 84). This transfer (vMotion) takes very few seconds. Question 27: A snapshot presents a complete copy of a virtual machine at any time and all the changes made. While a clone is the exact copy of the virtual machine during the cloning process. Any changes made on the parent of the clone are not reflected in the clone. Therefore using snapshots provide better functionality than clones. Question 28: Fault Tolerance in VMware works through the use of a technique known as Record/Reply. This technique provides continuous availability to the virtual machine in case the host fails. This works whereby if a VM goes down it is restarted in another host and the secondary host now becomes the primary host while a secondary host is being looked for (Muller

Review of the HR function Essay Example | Topics and Well Written Essays - 1500 words

Review of the HR function - Essay Example Facilities Management Catering (FMC) was formed in 1999 by Frank McCartney, Collin Botting and Martin Joyce. Three of them have put in more than 25 years into the running of the largest business portfolio of sports, and social and event catering in Europe. Since it inception the FMC has developed into a leading specialist in the sports stadiums and event market. Now it is the catering arm of the Sports and Leisure Division of Compass Group. The Compass Group is the biggest catering company in the world. recruitment to country level projects, including processing factories that are put under the direct supervision of senior HRM managers who, in turn, are answerable to the HRM director in the US head office. FMC has been outsourced to provide all food and beverage supplies of the Chelsea Football Club(CFL) on home match days and for non-match day functions. My role in the company is to carry out all recruitments along with another manager and some assistants. Our recruitment department is responsible for the provision of staff for all non-match day functions and a further 700 staff for home match days. It is my function to provide staff to all our retail units on the site. There are 23 bars and 31 food units which require 310 staff members to man them during every match.. The staff members are usually recruited as casual employees on a seasonal engagement plan. Those current and newly recruited employees are inducted and trained and at the end they are required to sign a contract of employment at the beginning of each season. The above organizational chart illustrates how the various HRM links at different levels operate and interact to achieve the corporate objectives of the company. In my capacity as a recruitment manager I am responsible for the following integrated functions and make all strategic options and choices (Armstrong, 2006,

E business Essay Example | Topics and Well Written Essays - 1750 words

E business - Essay Example Esure was launched in 2000 offering insurance cover using the internet as the primary sales channel. Using technologically advanced systems they became the fastest growing insurers ever. They are known for their quality cover, their online services and their innovative marketing. They aimed to harness the efficiency of the internet to give a better deal to responsible drivers and the careful home owners. They clubbed together several factors and ensured that esure was exceptionally well placed to harness the benefit of the internet as the major distribution channel for insurance (BBC News, 2000). These factors included the strength of the Hallifax brand, the vast potential of the internet, and the founder’s experience of launching mould breaking companies offering best prices and best services to the customers. They were confident that e-commerce would transform the insurance sector and they wanted to be at the heart of the revolution with esure. Esure uses the internet and the phone as the channels and they kept the premia low. They then launched the Sheilas Wheels brand in 2005 initially offering only car insurance. Sheilas’ Wheels is now one of the most recognized female insurance brands in the UK. Today they offer insurance cover for anything that a person could think of – home, vehicles – such as car, motorbikes and vans, pet insurance, and not to forget travel insurance. They offer online quotes, they accept online payments and they also allow online renewal of insurance. They keep the customers updated on insurance news through their website. They also have abundance of guidance provided to the insurance buyers so that they can take an informed decision. They offer special rats for those who opt for more than one insurance cover. Esure, a part of the HBOS, adopted a slick marketing campaign, a brand awareness that soon became the envy of many and a service that delivered what they promised (Net

Cyber attack why and how Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Cyber attack why and how - Research Paper Example ernet governance is subjected to various political and economic difficulties along with lack of opportunities for assessing different regulatory policies (Shackelford, 2014, p.3). Those who engage in cyber attacks are taking advantage of the fact that any kind of cyber security is far from foolproof. It is possible to exert attack on any secured computer network providing the attacker has the time and resources. This paper will focus on the reasons and process of cyber attacks. Human beings are today increasingly becoming dependent on the Internet with purposes as varied as basic browsing for garnering information to business and monetary transactions. This has no doubt emphasized the expanse of cyberspace and with it enhanced cyber security against potential cyber threats which has been described as â€Å"criminal acts committed using electronic communications networks and information systems or against such networks and systems† (Lagazio et al., 2014, p.59). There are typically three categories of cyber attacks. First, unauthorized intrusions which means the attacker enters another computer system by hacking techniques. Second, viruses or worms that can be transmitted through emails in order to disrupt or delete all data in another computer. Third is denial of service attacks which destroys the functionality of another computer by inundating it with communications (Howitt & Pangi, 2003, p.221). The ubiquity of the Internet has opened avenues for c riminals to execute cyber crimes and use cyber space as their criminal den. When organizations and individuals perform their personal and business activities on the Internet, they remain unaware that the same cyber space is also becoming grounds for criminals to base their cyber attacks. Although this is an indisputable fact that cyber space needs to be protected from such criminals, it is at the same time true that computer engineers have yet to fully comprehend the extent of cyber crime and its consequences. This lack

The Marlin Firearms Company marketing profile Essay

The Marlin Firearms Company marketing profile - Essay Example The Company currently sells nine major firearms, has historically produced many different types of firearms, and has evolved its marketing strategies to better reflect the attitudes and beliefs of today's buyers all over the world The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories. Originally, consumer appreciation of these products came from their basic differences from other firearms like those produced by large companies like Winchester (Marlin online, "The history of Marlin Firearms"). The machine guns produced by the company in the early 20th century were used en mass by soldiers during the First World War, but now the company has focused its production and marketing to smaller handguns and rifles that are used by homeowners and hunters. Communicative objectiv es for Marlin concerning their products are that these firearms are not, as in the past, for large scale warfare but for protection, collection and hunting expeditions. These are values the company realizes its customers hold highly and by focusing the range of products onto these values, Marlin is known for personal, acceptable manufacture of firearms.Marlin products are promoted on the basis that every customer has his or her own target in mind: whether it is actual target practice, small game, large game, deer, bears or random varmints, Marlin has a shotgun or rifle to get the job done. The premise of this promotional strategy is "Find Your Target" (Brophy 1989), and whether shopping online or speaking with a local dealer, customers can discover which guns suit their needs and skill levels. Along with the guns themselves, Marlin promotes an entire line of accessories such as hats, gun slings, books and knives to accompany the hunting lifestyle. In particular, marketing is focused on Americans who have often grown up with parents or grandparents who hunted, and who want to continue what they view as a traditionally way of life. Marlin markets itself as "America's Favorite Riflemaker" (ibid.), a title that speaks for itself in terms of advertising. There is a large pull in the American market for hunting gear simply so that Americans can embrace this kind of lifestyle; Marlin caters to the existing market by advertising products specific to the purpose consumers have in mind. Promotional Budget The Marlin Firearm Company makes an estimated $28 300 000 annually in profit; it employs more than 575 people and is able to allocate up to 70% of revenue directly to marketing strategies (Manta online and Brophy 1989). This money is divided between the publishing of the sales catalogue, the upkeep of the website and advertising campaigns in many related publications. With the bulk of the budget being spent on various sponsorships in arms-related publications, Marlin spends relatively little on the maintenance on the website that accounts for a large portion of their income. The online catalogue and sales pitches found on the Marlin Firearms website are the most efficient way to advertise and make direct sales to customers who find the company through a simple keyword search. Media Strategies The Marlin Firearms Company has been a big part of the American firearm industry for some time now; despite this foundational image the company ensures that its name persists with constant sponsorship and event collaboration. The production of the company's own catalogue goes a long way to presenting Marlin products to the public,

Worldwide Recycling Comparison Essay Example | Topics and Well Written Essays - 750 words - 1

Worldwide Recycling Comparison - Essay Example The composting of biodegradable waste products is also considered a form of recycling. The materials to be recycled are sorted, cleaned after collection, and then reprocessed to new products bound for manufacturing process (Blaine, Lichtkoppler, Jones, & Zondag, 2005). One of the countries that has effective recycling programs is Switzerland. Waste recycling in Oregon is done by following an act that makes a statewide system for managing solid waste. Most of the population places the tins, glass, newspaper, aluminium and other recyclable materials at curbside for pick up by the recycling companies. The materials may also be taken to public landfills, transfer stations and other convenient locations for pick up. After the materials are taken the collection centers, the full process of recycling follows until the products are sold in the market (Wong & S.-F, 2006). The process involves three main steps before the final product is released to the final users. Recycling includes the three steps that create a continuous loop represented by the conventional recycling symbol. The process encompasses the first stage that is the collection and processing of the materials to be recycled. The collection takes different shapes like curbside, drop-off centers and refund programs. The collection is followed by taking the recyclables t o a recovery facility to be sorted, cleaned and then processed into new products that can be used in the manufacturing industry (MacBride, 2012). The second step after material collection and sorting is manufacturing. Most of the products nowadays are made using recycled content. Most of the household products that have been made using recycled materials include among others, newspapers and paper towels, plastic and glass soft drink containers, steel cans and plastic laundry detergent bottles. The last step in the process is that of purchasing new products that are made from recycled materials.

Sexual Orientation Essay Example | Topics and Well Written Essays - 500 words

Sexual Orientation - Essay Example The legal rights of homosexual couples is often the first subject touched upon in the argument for the legalization of gay marriage. The Fourteenth Amendment of the United States Constitution declares that states are prohibited from altering the privileges and rights of American citizens, including marriage (Walzer 56). When individual states attempt to make gay marriage illegal, they go against this amendment; these states deny rights based on sexual orientation, which is prohibited by the Constitution. As such, many states have offered homosexual couples the opportunity to join in civil unions, legal bindings that are similar to marriage, though they often do not come with the same perks, such as adoption or aspects pertaining to financial security. According to people that are against gay marriage, the institution of marriage can only be between a man and a woman. Most people back this up with religions and biblical scriptures, claiming that it simply is not right for a same-sex c ouple to be romantically involved with each other (Fejes 217). Due to this, it is considered to be a sin for a homosexual couple to exist, let alone for the couple to become married.

Case Study of McDonalds Essay Example for Free

Case Study of McDonalds Essay In the early 1940s, two brothers opened a burger restaurant that was based on standardized preparation called the Speedee Service System. This burger restaurant is now globally known as McDonalds. In 1976, McDonalds introduced the breakfast menu as a way to diversify sales and product selection. Today this multinational corporation serves nearly 54 million customers every day in 120 countries around the world. McDonalds first international venture was in Richmond, British Columbia, during 1967. Two of McDonalds main products were introduced in 1968, the Big Mac and the Egg McMuffin Sandwich. When the first McDonalds opened in Hong Kong in 1975, they were the first restaurants to consistently offer clean bathrooms, which drove customers to demand the same standards of other restaurants and institutions. McDonalds continually builds its brand by receiving customer input. This is why McDonalds is known as one of the most recognizable brands in the world. This case study illustrates how McDonalds marketing process works and how they overcome problems in the process. This case analysis will include a SWOT analysis of McDonalds, which looks at the internal environment of strengths and weaknesses and the external environment of opportunities and threats. It then examines alternative solutions to correct weaknesses, threats, and opportunities and concludes with recommendations with exact steps and a brief conclusion. S.W.O.T. AnalysisThis analysis was developed from the McDonalds website and various other online sources. Other information was provided by the textbook, Organization Behavior by Robert Kreitner and Angelo Kinicki. SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It will illustrate the opportunities and threats in McDonalds current environment, and compare it to their internal strengths and weaknesses. We will then discuss creative strategies to align their internal environment with their external environment and provide multiple alternatives and a recommendation. Internal AnalysisMcDonalds Corporation is a multimillion dollar global business because of the fact their strengths greatly outweigh their weaknesses. McDonalds is known globally because it is dedicated to the unparallel levels of quality service, cleanliness and values. McDonalds is also globally known because it is financially sound and recognized by the Fortune 500 and the Hoovers 500. We will provide the strengths and weakness of the McDonalds Corporation. We will also show the effect they have on their expansion throughout the globe and the direct impact it has on their financial records. This will be presented in descending order of importance throughout the strengths and weaknesses. McDonalds SWOT AnalysisStrengths1.The Companys developed global strategya.60% of McDonalds sales and all of its top 10 restaurants, (in terms of sales profits) are now overseas. b.McDonalds adapts to each countrys specific needs cultural differencesi. For example: In Japan, McDonalds had to substantially adapt its original U.S. style menu to include a McChao(a Chinese fried rice dish). When McDonalds introduced rice meals in Japan, sales jumped 30% in one year, and it continues to innovate in Japan with Teriyaki McBurger and Chicken Tatsuta. ii.The menu price has been adapted for each country. iii.The average Big Mac price for the U.S. is $3.00; China $1.26; Switzerland $5.64c.In 2005 McDonalds was ranked 8th out of the top 30 global brands. 2.Adaptation to cultural preferences and trendsa.Within the past 3 years, McDonalds has made several adaptations to their strategy by adding a more appealing breakfast menu, specialty coffees, and healthier menu options. b. McDonalds has also managed to adapt their individual franchises to the current trends and concerns in their individual geographical locations, simultaneously cutting costs. i.For example: In Europe, McDonalds discovered that children were content  with a simple word puzzle on a menu tray or a small stuffed animal and did not require more expensive Happy meal promotions that they used in the U.S. c.This year the worlds largest restaurant chain, with 31,000 locations, will spend $1.9 billion to open 800 restaurants and reinvest in existing locations. 3.The companys attention to global health concernsa.McDonalds menus offer a variety of food products that can fit into balanced, active lifestyles. Restaurants typically serve several types of hamburgers, grilled and fried chicken products, and fish and, in many cases, salads, fruits, and additional sandwich options. i.Many European countries have launched Salads Plus menus, including meal-size salad choices, a side salad, fresh fruit bag, and other options. ii.McDonalds Canada offers Toasted Deli Sandwiches. iii.McDonalds Hong Kong has a Fresh Choices Menu, with two salads and fruit yogurt. iv.McDonalds Australia offers a QuickStart breakfast menu, including a choice of cereals, juices, reduced fat or nonfat milk, and yogurt. v.McDonalds Taiwan serves a Toasted Rice Burger. vi.Apples are served whole or with other foods in more than 20 countries around the world. b.Many local business units are adding new salad, fruit, and vegetable offerings. c.Local business units are also expanding Happy Meal choices to include new sandwich, side, and beverage alternatives. These reflect a System-wide goal of ensuring that Happy Meals remain a choice moms feel good about and  children enjoy. 4.The Company has high environmental standards:a.Delivery Vehicles which can carry fresh, frozen and chilled food have resulted in fewer deliveries, enabling them to reduce diesel costs and fuel emissions. Also, fixed delivery schedules reduced the distance traveled in 1993 by 310,000 miles. b.Each McDonalds restaurant is carefully designed individually to fit into its local environment. This means listening to local concerns, fitting in with local scenery and landscaping drive-thru restaurants. Over 120 McDonalds restaurants are in conservation areas and over 30 are in Grade II listed buildings. c. McDonalds uses a minimum of 50% recycled content in corrugated cardboard boxes and ask that their suppliers do the same. All McDonalds food boxes and cartons are made from 72% recycled material, carry out bags are unbleached and made from 60-80% recycled material, while napkins and tray liners are 100% recycled paper. Additionally, all their picnic benches, drive=thru lane traffic bollards and most of the fencing panels are new restaurants are made from recycled polystyrene. d. McDonalds have made a commitment that, by 1995, they had reduced the volume of solid waste by 50%. They achieved this by using the three Rs: Reduce, Recycle and Reuse. 5.High percentage of minority employmenta.McDonalds has the largest number of minority and female franchisees in the quick service industry. b.More than 40.7% of all McDonalds US Owner/Operators are women and minorities. Weaknesses1.Worker shortagea.In all employment areas, there is a high demand for qualified workers. b.A new development that is creating even more employee demand is the new  immigration laws for the country and state. 2.Employee turn-overa.It is difficult to keep the employees already employed with McDonalds. i. McDonalds has a turnover rate of about 35 to 40 percent. b.People consider working at McDonalds embarrassing and look for employment elsewhere. c.Minimum wage doesnt keep good workers around. i. $5.85 per hour beginning July 24, 2007ii.$6.55 per hour beginning July 24, 2008iii.$7.25 per hour beginning July 24, 20093.Customer trends change and so do their choicesa.Quality and taste of products is declining. b.People are generally tired of the same brands that they had been using over the years, so when they do not see the expected innovation they migrate to new brands. c.People see McDonalds every where and this over exposure might also be a reason for abstinence. Moreover maintaining the standards of such a huge chain becomes feasible and when there is lack of quality service in one store it effects the whole brand. External Analysis The constant improvements in technology and the competitive marketplace challenge McDonalds with many opportunities and threats. McDonalds has a great management team that constantly looks for new opportunities because McDonalds is the industry standard on technology. Other opportunities for McDonalds would be to expand to all developing and developed countries around the world. Among the current and future threats, there are thousands of fast-food chains in the world, most of the new fast-food franchises are concentrating on having a healthy image, so therefore McDonalds needs to continue to improve  their healthy choice menu. This will be presented in descending order of importance throughout the opportunities and threats. Opportunities1.New Technologiesa.Computers that are also tablesi.These computers that are also tables will be very handy because people do not like standing in lines and having to wait to order. Now all customers have to do is find a table and sit down and start ordering. This will pay off even more because customers will be able to special order their food easier which will in-turn reduce the mess up orders because customers will do it themselves. ii.These computer tables will also make it very easy for customers to pay for their food or even split the bill if they want to. All customers will have to do is lay their credit card or debit card down on the table and then pick what food you want to pay for and drag it over to where your card is laying and then click ok that is correct then use your finger to sign for the bill. 2.International Expansion and Franchisinga.There are only 17,000 McDonalds around the world and only located in 119 different countries. i.There are 194 countries in the world and McDonalds has lost of room to expand there restaurants to new countries. ii.McDonalds main concentration of expanding is in the ever growing in population of China. McDonalds wants to build as many drive thrus there as possible for the fast passed living. They have done research that there are 30,000 filling stations to put them in. b.Selling corporate owned McDonalds and turning them into franchises at home and abroad. i.Sold 18 businesses in Latin America and the Caribbeans. As a result these two countries will in turn franchise 1,600 restaurants. 3.New Food Items and New Programsa.Here in America we are accustomed to one of the programs that they are trying to add all over the world. This would  be known as the dollar menu. In Europe they are calling it the Eurosaver, China has the RMB 5, and Latin America features the McMenu. b.In Latin America they are experimenting with something called McAhorro. This is a program of special pricing of certain products during certain times of the day or on carious days of the week. c.In Egypt their McDonalds are trying something completely new to McDonalds and this is having a carryout. Other countries also doing this now are Turkey, Hong Kong, and Southeast Asia. d.New food items that became popular in Latin America are the McCafe coffee and dessert concepts. Which are Expanding to other McDonalds in other countries to see how they fair. e.New Healthy Foodsi.Toasted deli sandwiches have now been put on a couple of McDonalds menus in Canadaii.McDonalds are starting to cook their French Fries in healthier oils and finding ways to cook their hamburgers to have less grease in them. iii.Mediterranean inspired Pitamac, a square pita bread sandwich that is open at the top and filled with spiced beef, grilled vegetables or chicken. iv.Introducing veggie burgers to more of their restaurants. v.Introducing water-based instead of oil-based salad dressings for their new premium salads. vi.Introducing healthier option with their meal instead of fries such as: salads, baked potatoes, yogurt, fruit, ect. Threats1.The biggest threat for McDonalds domestically is the lack of growth opportunitiesa.The market in the United States is well saturated and there is not a whole lot of room for growth. 2.Healthier eating habits. a.People are more worried about their health in todays society than they have ever been. McDonalds has introduced salads and other low fat items but it is hard for people to make the switch because the other food that McDonalds offers tastes great. 3.Fast food restaurant franchises as upcoming competition. a.The biggest competition would be taco and burrito franchises. This would be a threat because individuals get tired of eating hamburgers and fries and they want something different. b.McDonalds has the upper hand on most fast food restaurants because they serve breakfast. Recently Taco Bueno has added a breakfast menu and that could also be a threat for McDonalds. 4.Terrorisma.With McDonalds being a big retail food store with a lot of customers in the store daily. b.This could be a major threat not only to the store itself but to its customers also. 5.Global Competitiona.Through out the globe McDonalds is facing more and more competition because of other fast food chains entering the global markets. i.Burger King is the number two burger chain. It is located in over 65 countries now. In the US alone it has more then 11,200 locations. ii.Subway is the second largest quick serving restaurant. It has an astonishing 27,700 location abroad spanning over 85 countries. Another huge threat that this makes is that it now has more locations in the US than McDonalds. b.With global expansion McDonalds not only has to deal with other abroad competitors but the own countries fast food chains. McDonalds also has to get accustomed to the local eating habbits and taste so they will be able to satisfy their wants and needs. This means McDonalds will have to come up with new menu items for each country to fit their customs. i.Items that they have came up with to fit the taste and customs of consumers in Japan was to introduce the Mega Teriyaki Burger and the Triangle-shaped Mango Custard Pie. AlternativesAlternative 1- Technology UpdateImproving and Buying New Technology McDonalds has been improving many things at their restaurants in the past couple of years such as: remodeling, new menu items, and a drive-thru order speaker that shows you what you have ordered. McDonalds needs to make sure that they deep up with todays society and the new technology. One of the newest technology that McDonalds needs to consider purchasing is called Microsoft surface. This new technology well not only cut down on employee cost but it will help them keep up with the new way of life that time is money. ProsA. With Microsoft Surface computer tables in place it will make business quicker. i. People can sit down and order their food at the tablesii. There will be no waiting in lines which in turns saves people time. iii. Customers can pay at the end of their meals incase they want more food after their first order instead of going and standing in line again. B. Offer more things to do while waiting on your food and after you are done eating. i. Microsoft Surface also offers things to entertain your kids such as playing music to painting with their fingers. ii. Business people will find it handy because they can get on the internet and find thing they need or to get directions to their next destination and then can transfer it to their phones of PDAs. iii. Will older people like the new technology because it will be something new to them and will have to learn how to use it properly. ConsA. Microsoft Surface will be brand new technologyi. The cost of Microsoft Surface will have a very expensive price tag along with it. ii. Since it is a new product this means it will still have a few bugs in it that have not been found or worked out. B. How reliable with this new technology bei. Seeing how this is going to be used not only to order off of it will as be used as a table to eat and drink off of. Will the Surface be durable enough to handle messy food and drinks that will be spilled on it?Alternative 2- Improve Healthy menu OptionsMore Attention for Americas Healthy Menu Options- McDonalds has been successful in adding healthy menu options around the globe. However, throughout our study we have found that the healthy menu options for Americans are quite limited, and even more limited for the children in the United States. The PlanA.We feel that adding some healthy menu combination meals would really improve McDonalds sales. Americans dont want just a salad or chicken wrap as a meal, so why not add a combination meal that includes a salad, wrap, grilled chicken breast, or toasted deli sandwich with their choice of a healthy side, such as a fruit salad, yogurt, vegetables, or baked potato. B.Dont forget about our children. Moms arent just concerned about what they are putting in their mouths, their childrens health is just as important. If a mom can go to McDonalds and get a healthy meal, but there isnt anything healthy to feed her children, most likely shes going to choose a competing fast food franchise. Happy meals need to have options such as, a beef pot pie, turkey sandwich, or grilled chicken fingers.  Choices of sides could include a healthy macaroni and cheese, vegetables, fruit marshmallows, or even cottage cheese and strawberries. McDonalds could also really score some big points with parents if they added healthy lifestyle tips for kids on the happy meal sacks, or provided toys that promote exercise. ProsA.Americans love variety and choices. Thats exactly what this plan is giving McDonalds customers. Variety and healthy choices will not only satisfy current customers, but it will attract more business. B.One of McDonalds biggest customer bases is America. Providing these options for this customer base will also increase their profit intake. C.This plan also shows the people in the U.S. that McDonalds cares about their customers concerns. This is just one more way to attract business. D.Since the release of the movie Super Size Me McDonalds has been known as the fast food restaurant that makes Americans fat. The best way to improve this bad image is to implement the healthy menu options in America. ConsA.Adding more options to a menu also means adding costs for the business. It is more expensive to keep vegetables and fruits fresh than it is to keep the food they currently serve fresh. B.Even though Americans are very concerned about their health, there is a large number of people who dont want to do anything about it. People arent looking to be healthy when they go out to eat at McDonalds, and because of that, the new healthy food options may not sell as well as other well established items on the McDonalds menu. Alternative 3 Increasing WagesIncrease starting wages and implement frequent raises McDonalds has always been considered one of the worst paying jobs with the lowest skill level. Even though the working conditions are favorable, qualified workers do not want to work at McDonalds because it is embarrassing, but mainly because McDonalds does not pay their  employees enough. We think starting salaries should be increased as an incentive to want to work for McDonalds and turn the job into a career. ProsA. More dependable employees as applicants. i. The country is experiencing a huge worker shortage, but not only a worker shortage, but qualified, dependable workers. This alternative should help remedy that situation. ii. With higher starting wages and frequent raises for the employees, there should be a less percentage turn-over rate. If the employees are happy, they wont be looking for other positions elsewhere. ConsA. This increase will cost the corporation more financially. ii. This could limit the amount available in dividends to stockholders hurting future investments. RecommendationsTechnology updateIn order to remain in competition with not only fast food restaurants, but other restaurants as well, McDonalds will have to keep up with the growing technological society. This means taking advantage of any fast food advances that pertain to their area of service. The new technology will have to keep the pace of todays fast moving society, in which time is money. A specific technology that we recommend McDonalds take advantage of is the Microsoft Surface computer tables. This technology will be costly, if implemented in metropolitan areas it will be beneficial to not only the corporation, but also to McDonalds customers. Microsoft Surface computer tables will increase the contribution margin of the corporation by saving time, money, and order errors. McDonalds should gradually begin the implementation of the Microsoft Office table in major cities throughout the globe. As McDonalds begins to reap the benefits, and work out the kinks of the tables, the corporation should  gradually apply this product throughout smaller restaurants. This process will be very slow moving and costly, but it is key in ensuring McDonalds continued domination in global fast food service. ConclusionsIn todays fast paces, highly technological society McDonalds has been able to stay on top of the fast food service industry, while providing quality service, and timely deliverance of food. It is not an easy task to stay on top of technologies and changing tastes of customers. McDonalds will need to continue to research the changing eating habits and styles to attract new customers and keep the business of current customers. McDonalds has proven its concerns for customers and employees by experimenting with new facilities and foods they are proving to society that they are concerned with not only their health but their prosperity. McDonalds has a very promising future ahead of them and if they continue to adapt to society and new technologies. Refrences www.mcDonalds.com

Drug test Essay Example for Free

Drug test Essay Carl Robins, began working for ABC, Incorporated, about six months ago as a campus recruiter. This is considered a tough job, which involves many responsible. Carl had only been with the company for six months, but expressed he was ready to begin recruiting people. In early April, Carl recruited his first fifteen people. Those people would be working for Monica Carroll who was the Operations Supervisor. Monica informed Carl that she would need them to be done with orientation and working by July, first. Carl planed for all fifteen people to begin orientation on June fifteenth, this would give Carl fifteen days to finish up everything that was not complete. This case study will discuss what Carl Robins was responsible for, it will examine the key problems, and analysis what caused these problems, and provide different possible solutions to the problems. The Facts The facts in this case study, some of which have already been discussed previously are as followed: Carl had only been working for ABC, Incorporated, for six months before making the decision that he was ready to take on all the responsibilities of a recruiter. Carl recruited his first fifteen new hire employees in early April, and informed all fifteen people that orientation was scheduled for June fifteenth. Carl received a phone call May, fifteenth from Monica Carrolls, reminding him of the long list of tasks that all the fifteen new hires must have completed. The long list contained the training schedule, orientation manuals, policy handbooks, physicals, and their mandatory drug tests. On May, twenty-sixth, Carl began to look over the new hires files, and realized all the missing paperwork that needed to be completed. None of their drug tests had been completed, and Carl could find three orientation manuals all missing pages. The last thing that pushed Carl over the edge was when he passed by the training room and noticed all the computers that were set up the training room. That is when Joe informed him Carl had the room reserved for the entire month Key Problems/ Cause of problems Carl Robbins has several different problems at this point, but they all began with one root problem and over time got worse. The root problem that could have made a huge difference it if never happened is called procrastination. According to Psychology Today. com, everyone procrastinates from time to time, but about twenty percent of people deliberately avoid tasks that can be difficult and look more for some kind of distraction. It also states that procrastination plays a large role in our struggles with self-control and our ability to predict how we are going to feel tomorrow, or even the following days (Psychologytoday. com). Because Carl chose to procrastinate, many other problems branched off from the main problem. Things like; not making sure that all the mandatory drug tests were completed, or an appointment setup for them. Not having all their new hire files complete, or the manuals ready for orientation, not even having a training room for orientation. The causes of all these problems were procrastination, poor time management skill, and lack of preparation. Due to Carl’s procrastination, poor time management skills, and lack of preparation it has not only cause more stress on him, but he is going to need guidance from his boss on the best way to fix the problem. Possible Solutions to the Problem First, a list should be made of all the problems then each problem can be addressed separately. The lists of problems are as followed: 1. Procrastination 2. Incomplete applications 3. Incomplete orientation Manuals 4. No training room for orientation 5. Mandatory drug tests Procrastination is a problem that many people struggle to overcome. According to Carol Halsey the Founder and President of Business Organizing Solutions, he stated the four main reason that people procrastinate is because of poor habits, feeling overwhelmed, trying to be perfect, and would rather be doing something else (powerhomebiz. com). Here are 10 tips that Carl and many other people could try that will him them stop procrastinating: 1. 1 Keep perfectionism in check, make a list but not one that is imposable to accomplish. 2. 2 Get quick things out of the way, try doing all the small things on the list first. 3. Take small steps, break things down into small projects so you don’t get overwhelmed. 4. Reward yourself, as you accomplish small goals always reward yourself, it can become motivation. 5. Do the easy things first, try to do the easy things first so you don’t get overwhelmed. 6. Alternatively, maybe do the hard things first, try getting the hard things out of the way first? 7. Be an optimist, all ways stay positive, see the good things about the situation 8. Do not let temptations fuel you, do not let things like TV, and your phone distract you. 9. Use your energy wisely, Try to tackle your list when you have to most energy 10. Find support from others, if you are having trouble with something ask for help (Stressabout. com) The next problem that needs to be addressed making sure that the new hires have completed all of their application. This problem is not a difficult one to fix. After going through all the files, set aside the ones that need to be finished. Give them a call and set up a time in the next week to have them finish fill all the proper paper work out. I order to fix the next problem Carl needs to find a manual that does not have any missing pages. One way to try to locate one is send out a mass email and mark it as urgent, asking your fellow employees for helping you locate it. Once you get your hands on one that is complete. Making the copies should be a breeze. Now that Carl knows the training is not available, he needs to find a room big enough to fit sixteen people. Again never be afraid to ask for help for others to help fix things. Sending out emails or asking around is a good tool that needs to be utilized. If all else fells Carl could always call his local library and see if they have a training room use. Mandatory drug tests are one of the first things that need to be taken care of. Most pre- employment drug testing sites operate on a first come first serve basis. When you send someone for a drug test there is a paper that is filled out by the employer that they will need to take will them. The person taking the test will need to make sure they have their identification that shows who they are. The best plan of action that Carl should take is first to call the fifteen people and tell them he needs them to meet at his office at eight A. M. the following morning. At that point, he can finish all the paper work needed and send them for their drug test. Then he needs to send out emails asking about a training room, and the orientation manuals. Wish a little help from his fellow co-workers he should not have a problem completing those tasks Conclusion It is important when given a task to set up a plan and stick to it. If you procrastinate like has done, and many others people. You will find yourself stressed out and rushing to get everything completed. Let this be a lesson that it is important to stay on task and not wait until the last minute to try to get things done. After reading this case study now can understand the problems Carl encountered, what he did wrong that caused those problems, and different ideas to fix the problems and not make the same mistakes in the future. References Procrastination How To Stop Procrastination, retrieved from, http://stress. about. com/od/Stress-Management-How-To/ht/How-To-Stop-Procrastination-10-Tips-To-Try. htm Psych Basics Procrastination retrieved from, http://www. psychologytoday. com/basics/procrastination.

Tobacco industry

Tobacco industry Tobacco industry Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Popes ‘Cigarettes: anatomy of an industry from seed to smoke acknowledge that the tobacco industry represents promotion and marketing itself. It is the industrys marketing ability which made tobacco a high necessity good for billions of people around the world, despite the products nature of harmfulness. The world tobacco industry has been recently hit by the criticism on major companies social responsibility as the awareness of the products harmfulness increases. This is followed by anti smoking campaigns and various regulations in the global market. Despite the adverse environment, the industry is still growing and its influence on the world economy has not weakened. A question then arise, what type of marketing strategy the industry has been applying in order to form a huge global market and what would be effective strategy to adopt in changing environment. The question can be tackled by analysing an individual company which has been adopting its strategy successfully to changing environment. BAT (British American Tobacco) The worlds biggest market is China where 35per cent of the global total output is consumed and industry is state owned monopoly. Outside China there are four major companies which account nearly half of the global market, which PMI (Philip Morris International), with a global market share of 15.6per cent, BAT (British American Tobacco) with 12per cent, JTI (Japan Tobacco International) with 10.6per cent, Imperial Tobacco with 3.5per cent. (Yuk. Pan Kwan, 2008, p18) BAT was founded in 1902 and has sustained a significant industrial presence for over 100 years. They produce 684 billion cigarettes a year through 47 factories in 40 countries with 53,000 employees worldwide. Their continuous growths can be identified from their financial performances, where the figures for growth turn over, revenue and profit is in increase. BAT is the most multinational cooperation among the international tobacco companies operating in five regions around the globe. They are America Pacific, Latin America, Europe, Africa and Middle East and Asia Pacific where Its brands hold robust market positions and have leadership in more than 50 markets. While their competitors focusing on the large and base markets (Philip Morris- US, Japan Tobacco- Japan), BAT successfully adopted marketing strategies to the new environments and developed new markets. BATs success in the South Korean tobacco market is the typical example where its effective marketing strategy adopted to fast changing environment. By looking at the market closely, the factors which led to the success will be identified. BAT in South Korean Tobacco Market BAT has entered South Korean tobacco market in 1988 when state monopoly company KTG (Korean Tobacco and Ginseng)s exclusive monopoly on tobacco sale has abolished. Until 1990s its forefront brands KENT and KOOL has failed to adopt the Korean market and experienced market divest for twice. However by re-positioning its brand to DUNHILL in 1993, the sail started rise and in 1996 BAT successfully occupied the competitive position in Marketing Environment The analysis will start with looking at strengths and weakness the BAT obtained internally over the competitors. The opportunities and threats will then be verified to investigate the external environment the BAT is facing in the Korean tobacco market. This will help understanding BATs strategies and will provide solutions to current environment changes. Strength BAT had effective quality control process which ensures customer satisfaction. Over 300 quality tests exist through the manufacturing process from purchasing raw materials to finished products. The products produced in Korea are regularly sent to the BATs lab in London to ensure its quality is maintained. This helps to deliver the BATs image of high premium tobacco producer, which also aid by its 100 years of history. BATs localisation strategy enforces its competitive position in the market. By having a local production facility, its products are made by locals which dilute possible variance the foreign imported goods obtain. With over 500 salespersons operating through 19 regional offices, BAT is able to gather effective information on sales. Salesperson visits 7,200 retailers across the country twice a week, and conducts monthly marketing surveys which not only improve marketing decisions, but improve company reputation. Weakness Local consumer can be hostile to BAT as there is ambiguos impression of greedy foreign multinationals. Also the products nature of being harmful to health multiplies the issue; a good example would be a campaign held in November 2002 by the Korean Writers Association opposing governments grant on BATs manufacturing plant. The hostility to foreign company can be expressed through various way especially in the tobacco market where many governmental restrictions exist. Opportunity Increasing awareness of tobacco products harmfulness, led to demand rise in high quality and low tar tobacco products. This matches with the image of BATs forefront brand DUNHILL-light and the companys reputation of quality tobacco producer. Threat Privatisation of KTG triggered the competition war between global rivals in the Korean tobacco market. This year JTI (Japan Tobacco International) revealed its plan on construction of new manufacturing plant in Korea where as PMI (Philip Morris International) announced the  £65m expansion on its manufacturing facility by 2009. While the competition between incumbent companies grew stronger, Altadis Group which occupies 27per cent of the world cigar market entered Korean filtered tobacco market with its high premium brand at forefront. Korean tobacco market also suffers from increasing awareness on tobacco products harmfulness over the world. The prohibition campaigns led by social groups effected government legislations to restrict the products promotion, sale and consumption. While looking at BATs opportunity and threat, the external environment factors are identified which had big influences on both company and the industry. In order to look into the strategies, needs arise for more thorough investigation on its current market environment. PEST analysis will be conducted to divide the environment into political, economical and social terms which will be defined in more depth. Political Recently governments around the world have applied added restrictions on the tobacco markets Korean market is no different. Restrictions are mainly set in two different ways; restrictions on the manufacturer and restrictions on the consumer. In Korea the direct promotion of tobacco products are only allowed on the printed publications which its reader groups are verified as male adults, excluding daily publications such as newspapers. However even this way has limit on number of appearance, which is set not to exceed more than 60 times a year per brand. On daily publications, only indirect promotions are allowed where only promotions on the company image can be advertised not the product. In July 2002 BAT was prosecuted by Ministry of health and welfare for directly promoting tobacco products on daily publication which cost company with fine. The international organisations pressure on tobacco market is also growing. In last 30th May, WHO (World Health Organisation) said ‘Governments need to ban all tobacco advertising and promotions to deter adolescents from smoking announcing international agreement on prohibiting tobacco companies product promotion through sponsorship on sports, music, etc. If the government sta rt to force this by legislations, BATs current marketing strategy would be affected strongly as most of its promotions are done through sponsorship. Economical Current recession in world economy spreads negative effects throughout the industries, although its results come out to vary between industries. In 2003 Korean economy experienced a recession caused by what is known as ‘Card-crisis, when major finance companies collapsed. The recession spread across the industries except for alcoholic drink and tobacco market. Through the period, the survey reports that sales for alcoholic drink rose by 3.1per cent and sales for tobacco rose by 8.9per cent. (cho-sun il bo) These results put forward the issue on growing tobacco industry in recent hit by health warning and economic recession. Figure1 and Figure2 also support the argument on increasing demand for tobacco in recession period. KTB Investment Company forecasted as ‘considering the current economic recession, the tobacco sales in Korea will increase in next year. The economic recession also affect the trend of the tobacco market. The recent trend in the Korean tobacco market was on low tar high quality brand and this was the reason BATs DUNHILL-light was successful. However analysts argue that the trend is shifting from low tar cigarette to high tar cigarette due to long recession over economy. If this turns out in true, BATs low tar brands will face decline where as PMIs high tar product; Marlboro will be gained. Social Social concern on the tobacco users health is not a very new issue. However increasing concern on the health-right of the passive smoker brought active antismoking campaigns across the world. by nearly 30% from 67.6% in 2000 to 40.4% in 2008. The figure is still declining and the Ministry of national statistic forecasts that the rate will fall to 30% by 2010. The environmental factor of BAT in Korean tobacco market is now defined. The analysis will be used to identify the BATs current marketing strategies and possible changes to be made in adopting with changing environment. Marketing Strategy Marketing strategy is defined through two main processes. Positioning strategy by correct target segmentation and marketing mix strategy by defining four Ps (Product, Place, Promotion and Price). Positioning strategy can be identified through three processes; defining market segments, targeting selected segments and positioning of products on customers perception. Segmentation Korean tobacco market can be divides into demographic region and psychographic region. With nature of tobacco companies being large co-operations, segmenting geographic region is not necessary especially defining a relatively small Korean market. Also Behavioural segmentations is not effective since all tobacco products are consumed regular basis. Demographic region include segment of different ages and social class. Psychographic region include segment on life style and taste. Age group of 19 to 25 and 25 to 30 have characteristics of putting brand image more important than practical use of the products. Many of these groups admire western culture. Group of age between 30 to 50 and 50 onwards share opposite characteristics from younger group. They are royal to the brand based on their personal favour of the taste of the cigarette. Social classes are divided into upper class, middle class, working class and low class. Upper and middle classes are followers of trend and obtain constant income whereas middle and working classes often influenced by environments such as decreased income, economic recession. Life style groups in Korean tobacco market are divided into patriotic personal group, trend setter group and low price follower group. Patriotic group would prohibit foreign products. They tends limit their choices only to KTG products whereas trend setter group has no limit on the choices. As its name represent low price follower group limit their choices to low price cigarette. Characteristics of both life style group and age group are interlinked. The types of tobacco tastes are mild taste, strong taste and special taste. Mild taste group favours low tar cigarette products and strong taste group favours high tar products. Special taste usually refers to group favouring menthol flavour products and rarely strawberry, banana and other fruit flavour also exist. Targeting BATs marketing strategy in Korean tobacco market starts with targeting correct segments. BAT has been operated globally as a high quality premium cigarette producer and premium brand market is their expertise. They will gain advantages by selecting target market where the premium brands work effectively. BAT has a phrase representing their target segment of ‘ASU30 which stands for adult smoker under 30 and age group of 19 to 25 and 25 to 30 suits into this category. Their characteristics of following brand image and admiring western culture comply with BATs product image. In order to comply with their premium brand the social class need to be focused to upper and middle class. The nature of the cigarette product contains consumption behaviour of continuance purchase and this requires constant income to maintain the behaviour. For segments in taste of the cigarette, BATs DUNHILL-light brand complies with those who favour mild taste. With the increasing health concern, smokers are switching from strong taste cigarette to mild cigarette which contains lower tar rate. While the international rival PMI focuses on strong taste high tar market (Marlboro), BAT can also be benefited by weak competition. Positioning In Korean tobacco market, BAT has targeted ‘age group of under 30s, ‘upper and middle social classes, ‘trend setter group and ‘mild low tar favourers. The positioning strategy which would successfully comply with the targeted groups would be implanting the image of ‘BAT produces high quality premium tobacco. This is achieved through prestige pricing, package design, promotion on company reputations and strict quality measures. Defining 4Ps (Product, Promotion, Price and Place) identifies the products position on the marketing mix. Product BATs forefront brand DUNHILL-light has 84mm length and charcoal filter blended. The design of its package is a key driver to image of the premium brand which consist with unique bevel edged style and octagonal shape. As mentioned in the strengths section, BAT conducts over 300 quality checks during production process insuring customer satisfaction. Promotion BAT often uses promotion method of image positioning than product positioning. Rather than appealing with product itself, image positioning focuses on implanting ambiguous image of product. BATs promotion of DUNHILL-light delivers image of luxurious and conservative. However as BAT targets young consumers under 30s, image re-positioning is vital. The rival companies promotion strategy aiming for young consumers threatens DUNHILL-lights market position. PMIs Marlboro-light obtains active image and JTIs Mild Seven has liberal images. Price BATs current pricing strategy contains prestige pricing which ensures its premium brand image. However as identified in threats part, current economic recession decreases the consumer loyalty to its brand. Correct pricing strategy is required which will satisfy both side of the issues. Place BAT has its unique distribution structure over competitors in the market. They are only tobacco manufacturer which runs own sale system of dealing directly with their retailers. Also by conducting monthly survey on retailer BAT can get to its customers more closely. Chain of 500 salespersons and 7,200 retailers are key success to BAT. Analysing marketing strategies of BAT in Korean tobacco market has helped understanding of how strategies adopt to different marketing environments. BATs current strategies are not only identified but evaluated with suggestion of possible improvements to be made. On the whole through the analysis work, strategy which led industrys continuous growth is identified. Finally applying the BCG (Boston Consulting Growth) model, BAT is a Star company in Korean tobacco market which currently enjoying high market share with high industrial growth. In order to become a Cash Cow, BAT should apply passive marketing strategies increase investments to secure its market share.

Conformity and Rebellion in Antigone Essay -- conflict, change, mistake

Would you rather not have conflicts in your life? Antigone is a play, based upon conflicts between the characters. Antigone is the sister of Polynices, who is dead. Polynices is considered a traitor to Creon and he doesn’t bury those who are against him. As conflicts occur, Antigone, Creon, and the Chorus argue on whether to have Polynices buried or not. Conflicts are a necessary part of life because of the changes that we run in to. It is appropriate to rebel and create conflict when we believe in doing the right thing to do, but someone is taking the necessary tool away from us so we can’t accomplish those goals. Also, it is appropriate to conform when violence gets out of hand. The changes that happen make us, the readers better individuals and once we have the conflicts solved, we won’t repeat the same mistakes and then conformity is possible. It is appropriate to rebel and create conflict when you believe in doing the right thing, but somebody takes away from you the necessary tool from doing so. The main conflict in the play between Antigone and Creon is the best example for this argument. Antigone believes that everybody deserves a proper burial. In her opinion, even if somebody is a traitor or dislikes Creon’s views, he or she deserves a proper burial. In this case, Creon decides that Polynices doesn’t deserve a proper burial because Polynices is a traitor to him. Antigone now wants to bury Polynices and doesn’t care about Creon’s edict. However, Ismene warns Antigone,† But think of the dange! Think what Creon will do!† (469). Ismene is telling Antigone that she is scared of burying Polynices behind Creon’s back, because if they get caught they will be punished greatly. Ismene and everybody else in Thebes are scared of Cr... ...d how we can be better individuals from the original conflict. Choragos Is telling us if we want to be happy, we have to be intelligent. In Antigone, it is appropriate to conform when violence gets out of hand. This happens when all of Creon’s love ones die because of how his stubbornness and pride. However, it is appropriate to rebel when we believe in doing the right thing to do, but someone is taking the necessary tool away from us so we can’t accomplish those goals. This happens in the play when Antigone wants to bury Polynices, but Creon is too powerful and causes fear upon all of the people of Thebes. We can learn from this play that conflict is necessary in our lives, because without it we can’t learn. Works Cited Sophocles. Antigone. Abcarian, Klotz, and Cohen, eds. Literature: The Human Experience. 11th ed. Boston: Bedford. 2013. Print.

Describe an important character and explain why they are important. :: English Literature

Describe an important character and explain why they are important. Lord of the Flies by William Golding - Ralph Describe an important character and explain why they are important. An important character in Lord of the Flies by William Golding is Ralph. Ralph is a strong leader in the book who all the boys respect, and he is the person who first tries to create an order on the island. In some ways Ralph's motivation for being a good, powerful leader is his longing for home. Ralph's relationship with another boy on the island, Jack is very important also. From the beginning of the book Ralph takes charge over his newly acquainted companion Piggy. When he calls the other boys together he takes control over the entire group and his leadership is acknowledged by the majority of the boys voting for him as chief. With his power Ralph makes many important decisions, such as building huts and starting a signal fire which he thinks is most important. This is illustrated when he says "There was a shipà ¢Ã¢â€š ¬Ã‚ ¦ you said you'd keep the smoke going". Ralph's leadership is what keeps the order among the boys on the island. Ralph's desire for home is what drives him to lead the group of boys and to keep an orderly society on the island. Creating the signal fire was Ralph's only way to get home and it is clear he knows this when he tells Jack "No fire, no smoke, no rescue." This shows Ralph's passion for their rescue, for his home and for the fire. Ralph's longing for home is important because it is from this that he bases his decisions on and it's his decisions that get the boys home. We all have a craving for love, warmth and home, but it is not until we are without these that it becomes obvious. When Ralph finds a conch shell and uses it to call the boys from all over the island, they come running. The conch is a very powerful tool. When the boys have settled the conch is used to control the boys and to create an order on the island. A rule is set out by Ralph using the conch, "Whoever has the conch has got the right to talk". This shows the conch's power and Ralph's leaderhsip. Again, Ralph's determination for an ordered society is driven by his wanting to go home. Ralph has strong relationships with many of the boys on the island, but his relationship with Jack is most important of all. Ralph's relationship with Jack begins like the others, with friendship and

Exploring the Digital Age Essay -- GCSE Business Marketing Coursework

Exploring the Digital Age On January 10, 2000, the largest merger in history was conducted between Time Warner and American Online. On a surface level, this merger could be seen in light of its combined resources, or even its large market value. However, the merger between these two companies has repercussions in the life of every person who uses the Internet. Undoubtedly, the Internet has emerged as a leading technology poised to change the way the world will revolve. The Internet has ushered in the Digital Age where information is king and mass customization is possible. Even the current economy, investors have recognized this and are heavily investing in companies that are a part of this Information Technology Industry. The logic of any merger is that with its combined resources, the new company would be able to exploit opportunities that by itself it would not be able to. Many companies in history have missed these opportunities and have paid dearly for it. IBM, for instance, lost its position as a market leader when it failed to understand the potential of the personal computer. Xerox did not recognize the potential of a graphical user interface. Both these companies are examples of successful firms that missed the imminent arrival of a technology, and the prospect of taking advantage of the opportunities created by it. However, AOL made significant steps to acquire Time Warner, and through its strategic moves, it has shown clearly that it understands the significance of the emerging Internet technology. The merger of AOL Time Warner is still currently in the process of being fulfilled. Through the analysis done of the merger, and of the individual organization and their past mergers, it is lik ely that the AOL Time Warner merger will, in time, prove to be a successful move by both companies. America Online—Context, Structure, Performance In order to predict the outcome of the merger, it is important to look at each organization separately. America Online incorporated under its original founding name, Quantum Computer Services, in May of 1985. After its first online service, "Q-Link" was launched on Commodore business machines, AOL went on to launch America Online for DOS, Macintosh, Apple II, and Windows. Over the next decade, it went on to acquire many Internet-related companies, from developers of Internet applications to Interne... ...ong cultural element, and an aggressive management team will have great opportunities. Bibliography: America Online, Inc. Cha, Ariana Eunjung and Walsh, Sharon. (January 12, 2000) "Merged Firm To Have New Look Restructuring Called ‘Significant’." The Washington Post (E1). Davis, Stan and Meyer, Christopher. (January 24, 2000) "Inventing the digital future." U.S. News and World Report Pg. 34-40. Henry, Shannon. (March 25, 2000) "AOL to Lay Off 700 to 1,000, Reorganize Into 4 Units." The Washington Post (E1). Hofmeister, Sallie. (September 26,1995) "Better the 2nd Time Around? Will Time Warner’s rocky Marriage Affect New Spouse?" Los Angeles Times (D1) Holstein, William J. and Vogelstein, Fred. (January 24, 2000) "You’ve Got a Deal!" U.S. News and World Report Pg. 34-40. Maney, Kevin. (November 30, 1995) "Is Time Warner impossible to manage? CEO Levin grapples with a house divided?" USA Today (1B) Okren, Daniel (January 24, 2000) "Happily Ever After?" Time Pg.38-43 Time Warner. Time Warner 2000. Zaret, Elliot. (March 8, 2000). "The Rise and Fall of Netscape." MSNBC.com. Retrieved April 19, 2000 from http://www.msnbc.com/news/379409.asp

In Search of How People Change

How people intentionally change addictive behaviors with and without treatment is not well understood by behavioral scientists. This article summarizes research on self-initiated and professionally facilitated change of addictive behaviors using the key transtheoretical constructs of stages and processes of change. Modification of addictive behaviors involves progression through five stages—precontemplation, contemplation, preparation, action, and maintenance—and individuals typically recycle through these stages several times before termination of the addiction. Multiple studies provide strong support for these tages as well as for a finite and common set of change processes used to progress through the stages. Research to date supports a transtheoretical model of change that systematically integrates the stages with processes of change from diverse theories of psychotherapy.REFERENCES Abrams, D. B. , Follicle, M. J. , & Biener, L. (1988, November). Individual versus g roup self-help smoking cessation at the workplace: Initial impact and 12-month outcomes. In T. Glynn (Chair), Four National Cancer Institute-funded self-help smoking cessation trials: Interim results and emerging patterns. Symposium conducted at the annual eeting of the Association for the Advancement of Behavior Therapy, New York. Beitman, B. D. (1986).

Tugas English

Writing an Essay fork up your opinion through an essay on the following avouchment. Com entraper games be in truth uncollectible for tidy sum and they cause a lot of problems. Write your essay in 120-180 words in an appropriate style. marrow An essay should full address the points do in the statement, discussing both whether or non computing device games are bad for hatful and the consequence of problems that they cause. Range of grammar and vocabulary The pass on simple tense is likely to be required to talk about habits and ecumenical facts.Vocabulary connected with habits, leisure clipping and causes and results is required. study The essay could be fairly formal, at large(p) or neutral, depending on how the candidate wishes to cost the outlet. Organization and cohesion The essay should be appropriately divided into paragraphs, separating points that agree with the statement in the questions and points that disagree. Appropriate linking between dissimilar points should be used (e. g. On the other(a) hand). The readerThe essay should understand fully the writers opinions on the topic and the reasons why the writer has these opinions. Model answer It is true that computing device games can be bad for some people. Many of the games are very violent and some people may be influenced by this and and then do the violent things themselves. I excessively believe that computer games can be additive and this can be bad for people. Some young people, for example, spend likewise much time playing these games or else of 1 activities that are much healthier for them, such as playing sports.This fashion that they can become unfit and besides that they spend less time talk to their friends and having good relationships with other people. Playing computer games for huge periods of time can also have a bad printing on people psychologically. They can put people into a bad caprice and affect their relationships with their friends and family. O n the other hand, computer games are not all bad. stack can learn skills from playing them and of rail line they can be great fun. They fork up a very good solution of entertainment.There is nothing wrong with them as long as people dont spend too much time playing them. Now, write down your essay. .. .. .. .. .. .. .. .. .. .. .. 2

The Structure of Education from Early Years to Post-Compulsory Education

The social structure of education from early eld to post-compulsory education Entitlement & r blockadeer for early categorys education. As part of the some(prenominal) child matters agenda and the Childc be Act 2006 both child corned 3 & 4 is entitle to receive part time early years education of up to 12. 5 hours per week for 38 weeks of the year to ensure that they receive up to 2 years free education before scope drill age. The characteristics of schools & school g overnance.All schools ar seek to enforce expectations in terms of meeting the field of study curriculum. Under the National Curriculum there be four find demonstrates to education bottom4 year olds place Stage 15 to 7 year olds name Stage 27 to 11 year olds signalise Stage 311 to 14 year olds Key Stage 414 to 16 year olds Mainstream State Schools All children in Eng region aged 5 to 16 argon empower to free education at a utter school, most go to state schools. Nursery school 3 to 4 year olds Rece ption 4 year olds Primary 5 to 11 year olds (Key Stage 1 & 2)Secondary 11 to 16 (Key Stage 3 & 4) There are 4 main types of state school confederation schools, Foundation & Trust schools, willful aided schools, Voluntary Controlled schools. Community schools These are tilt & own by the local authority & cover altogether 4 Key Stages. Foundation & Trust schools Foundation schools are act upon by a governing tree trunk which employs the round and sets the entranceway criteria. Land and buildings are owned either by the governing body or by a charitable foundation.Trust schools are similar, exclusively are run together with an outside body usu anyy a disdain or br differently love which has phase angleed an educational trust. Voluntary aided schools Voluntary-aided schools are religious or faith schools. and interchangeable foundation schools, the governing body employs the staff and sets the entrance criteria. School buildings and land are usually owned by a charity, a good deal a church. Voluntary Controlled schools Voluntary-controlled schools are a cross between union and voluntary-aided schools.The local authority employs the staff and sets the entrance criteria, identical a community school, but the school land and buildings are owned by a charity, often a church, which also appoints some members of the governing body. finicalizer schools State secondaries often specialise, which means they have an tautological emphasis in one or two subjects. Schools can specialise in the arts, maths and computing, business and enterprise, music, engineering, science, humanities, sports, languages, and technology.Special schools Special schools are for the education of savants with special needs that addresses the students individual differences and needs. This could involve the individually be after and administrationatically monitored arrangement of teaching procedures, adapted equipment and materials, kind settings designed to help learners with special needs make a higher level of success in school and community than would be available if the student were only given access to a common classroom education.State schools with particular characteristics There are a number of schools within the state schools system with particular characteristics, some may have several(predicate) admission criteria or funding arrangements but as with other state schools admissions are coordinated by the local authority. Academies Academies are independently managed schools set up by sponsors from business, faith or voluntary groups in partnership with the local authority and the government subdivision for Children, Schools and Families.City Technology Colleges These are urban-based, independently managed secondary schools geared towards science, technology and the world of work. They raise a range of vocational qualifications as well as GCSEs and A levels. Community and foundation special schools Pupils at a special school have usual ly been assessed and given a statement of special educational needs (SEN). These may include learning disabilities or physical disabilities. Some special schools are funded by the local education authority.These could be community, voluntary-aided or controlled, or foundation special schools. Some special schools are independent. Faith schools Faith schools are mostly run in the same way as other state schools. However, their faith status may be reflected in their religious education curriculum, admissions criteria staffing policies. Grammar schools Grammar schools select all or most of their pupils based on pedantic ability. Maintained boarding schools Maintained boarding schools offer free tuition, but charge fees for board lodging. case-by-case schoolsAn independent school (also referred to as a close school, or in England as a domain school) is a school that is not financed through the taxation system by local or subject area government and is instead funded by private s ources, preponderantly in the form of tuition charges, gifts and long-term charitable endowments, and so is not subject to the conditions imposed by accepting state financing. Free schools Free Schools are normally brand- young schools set up by teachers, charities, community or faith groups, universities and groups of parents where there is paternal demand.They will be set up as Academies and will be funded in the same way, instantly from central government. They also share with Academies a greater control over their finances, the curriculum, and teachers pay and conditions. Post 16 options for young people & adults. There are to a greater extent opportunities now than ever before when it comes to post 16 education, previously pupils aged 16 or over either left school and started employment or stayed on to stretch out their studies.There has been an increase in government funding of education for 14-19 year olds and in particular a focus on cut down the number of young people no t in education, employment or training (NEET) post 16. Just under an estimated one million 16 to 24-year-olds (979,000 in total) are considered NEET, according to official figures published in August, of these, around 186,000 are aged 16-18. If you are aged 16 or 17 and coming towards the end of a school or college course, the September justify means that youll definitely be able to continue learning.The September Guarantee Under the last task government the guarantee was as follows * Full or part-time education in school, sixth form college, independent learning provider or set ahead education (FE) college * An Apprenticeship or programme-led Apprenticeship, which must include both the training element and a job or work placement * Entry to business (E2E) * Employment with training to NVQ level 2 By 2013 all pupils will be required to continue in education or training to at to the lowest degree 17 years of age although under new governments this could change.

Legal Aspects of Healthcare

Brett R. Myers mental faculty 2 SLP BHM 443 good Aspects of healthcargon Dr. Holly Orozco 25 October 2010 Brett R Myers BHM 443 Dr. Holly Orozco at that place be 2 miscellaneas of horrors that criminals in the coupled States stack be hitch with altogether a intrusion or a felony. Depending on what soil soul commits a hatred determines what mixed bag of offensive they be superaerated with. roughly give tongue tos disc over the shame and the goo internment result into regard when as reliable what to severalize superstars execration as.If one is aerated with a infraction they comm solitary(prenominal) entrust not be incarcerated for s until now-day than a year. Examples of ravishments atomic number 18 thieving under a certain dollar bill amount, vandalism, mankind intoxication, and or heedless driving. The monetary marrow of a violation compared to a felony is disappoint as puff up. If charged with a felony they exit ordinarily check mark keen-sighted afterwards a year. Examples of felonies could be bullion laundering, murder, or manslaughter. downstairs the kinfolkification of a felony some jurisdictions similarly tell apart felonies into degrees or grades of serious-mindedness for fount class 1-6 felony and alter felony.When a health care sea captain is charged with a crime there careers could potenti exclusivelyy be over. In the extract of sensitive York when a healthcare maestro commits a felony unconstipated so if not deemed aesculapian bollocks or even involving their praxis their authorise to rehearse medicate elicit be nobbled. The state of genus Arizona as well go out revoke all licence of a medico if charged with not only felonies precisely similarly has the extract even if convicted of a misdemeanor. The nutrition and dose judicature does run through the chest of drawers to disbar physicians who are commit of felonies in all states.With creation force a array physician evoke be held responsible in both civilian and armed forces courts if charged with a crime. With doing my seek over these questions to me the penalty for committing a uncomplicated misdemeanor corporation be bonny uncouth on a physician.References http//www. craiggillespie. com/professional-licensing. hypertext mark-up language related Consequences of savage Convictions of Physicians. (Michael S. Kelton 2006) http//www. superpages. com/supertips/definition-of-felony. hypertext markup language

Macbeth as tragic hero Essay

The find Macbeth, by William Shakespeargon, is a catastrophe to the highest degree a Scots lord, Macbeth, who becomes to a fault am officeious. He starts form as a brave, stanch and distinguished man, unless his intake and desire for causation take him onto a course of instruction of cruelness and self-destruction, and finally his take death. slice Macbeth is dodged by versatile lot and occurrences, the main(prenominal) virtuosos beingness the witches, bird Macbeth and dower, virtuoso subject field that corpse eternal throughout the contri only whene is the armament knead of selection. Macbeth does select the office to direct, and it is this efficiency that makes him a sad triggerman, non a victim. in that location ar veritable mentionistics that sound-nighbody must(prenominal)iness cast off in battle array to be considered a rise tragicalal virtuoso. bingle of the main ones is that the character must contract a pitch-dark flaw. In Macbeths case, it is his jump desire (1 s take stamp out- detail27). fate coffin nail be a rep allowe(p) affair, that when in monolithic doses as Macbeths was, it brush off be dangerous, and, as Macbeth proved, horizontal fatal. an other(prenominal) of the essence(p) singularity of a tragic hero is the betrothal surrounded by unsloped and iniquity, and the pic queen mole rat mingled with these two things. Macbeth consciously chooses evil every stead proficient. A victim, on the other hand, has no index everyplace what happens to them. Macbeth did take a crap rough watch oer the situation, which centre that he was non a victim. regular so, Macbeth himself hardlytt be barely to blame. He was bowd and pull stringsd, curiously by the witches. If the troika un contri only ifeny Sisters (1V7) had non say anything to Macbeth in the archetypal place wherefore none of it would concord happened. The weird Sisters cat the vagary of adequate tycoon time to come (1 leash49) into Macbeths head, and, consequently, the thin poof of transfering nance Dun hatful. The witches knew that this would happen, they treasured it to happen. They in sum upition manipulated Macbeth afterward on in the play, with the common chord apparitions. They gave him ludicrous confidence, and, erst again, they knew and treasured this to happen. They created jade and hurt (1IV10), and they created it on purpose, to wiz Macbeth to his demise. thus far, Banquo was too exhibit at the inaugural run across with the uncanny Sisters, and they make a prognosticate for him, too. exclusively Banquo chooses to skip what they say. Macbeth could give up do this preference as well, except he didnt. Although the witches did manipulate Macbeth, he cherished to call up their prophesies, and he chose to rely them. other(prenominal) individual who was a well-favored capture on Macbeth was his married woman, dame Macbeth. He was dis mission to let vista pennon me king (1 iii43), exactly noblewoman Macbeth knew that this wouldnt croak to anything. She too knew that Macbeths intellect of the true and respect could check into him from come inting to death Duncan and so seemly king and fulfilling his intakes. She urges him to encounter manage the bleak flower, nevertheless be the snake in the grass on a lower floort (1V63-64). She managewise questions Macbeths manliness, other wishy-washy spot of his. She knows that he doesnt same(p) her doing this, and she knows that its a nice federal agency of persuading Macbeth to do what she necessitys him to do that its a good elan of manipulating him. except Macbeth wanted to be manipulated. He let his wife influence him. If he in reality didnt want to clear up Duncan then(prenominal) he wouldnt possess. however sooner he talk to lady Macbeth he was having direful imaginings (1 collar37). scour though doll Macbeth helped change state these into realities, she did not physically force her hubby to bank murder. at one time again, Macbeth had the cleardom, business leader and super advocator to choose. some other big routine in the Macbeth is the revealing of heap and destiny. being a tragic hero, Macbeth was bound(p) to tumble from the beginning. It could tolerate even been flock that Macbeth do the unlawful choices. However passel cant manipulate, flock meet is. Macbeth says that he is release to hold everything up to chance, but he doesnt. He chose not to. perhaps this was withal collectible to muckle, but what would experience happened if Macbeth had elect not to bulge Duncan? This is another thing that makes Macbeth a tragic hero the sense of hearing is go forth ol positionory property benignant slightly what top executive buzz off been. No thing how manipulated, everybody has the world actor of free will. The fact is that Macbeth chose his trend himself, and although chance whitethorn have contend some affair in his d makefall, the violence of choice contend and even larger part. The might to choose overrides destine and destiny.The integral play could alone be put d experience to gay personality. Greed, strength, opposition rapaciousness for power and desire is a part of gentle nature. However adult male nature is a bit resembling Fate, in that it cannot manipulate, it unless is. around everyone would the likes of to regard that they can be gravid, and if they are told so would want to trust it. Macbeth serious takes it one touchstone unlessby making it happen. In a way Macbeth is winning Fate into his own hands. His leap aspiration drives him to do this. It is Macbeths dreaming that leads him to murder people, as well as lead to his own death. His aspiration in the end becomes his nemesis, which makes him a near tragic hero.Macbeths ambition and his greed for power is like a fire. The witches, skirt Macbeth a nd Fate did manipulate him and add open fire to the fire, but the take off had to be thither commencement ceremony in disposition for them to do this. Although Macbeth was influenced and manipulated a great deal, he yet had the power and the immunity to choose. It is the choices he make that make Macbeth not a victim, but a full tragic hero.